• Skip to content
  • Skip to primary sidebar

Header Right

  • Home
  • About
  • Contact

A SIMPLE Approach to Retirement Readiness

January 5, 2026 by Admin

Retirement Planning text written on notebook background. Stock photo.As the owner of a small business, you may like to be able to offer your employees a retirement plan benefit, but cannot do so for several reasons. Cost is obviously a major concern, but the complexity involved in administering a defined contribution plan, such as a 401(k) plan, is another significant issue. However, the Savings Incentive Match Plan for Employees (SIMPLE) IRA is a lesser known retirement plan alternative that may allow you to help improve your employees’ retirement readiness. A SIMPLE IRA offers employers and employees several distinct benefits and are less costly and complex than other retirement plans. Here’s what you need to know about SIMPLE plans, how they operate, and what conditions an employer must meet in order to establish a SIMPLE IRA.

What It Is
It is a retirement savings plan targeted at employers with 100 or fewer employees who earn $5,000 or more in compensation. A SIMPLE IRA plan has less onerous reporting and administrative requirements than other retirement plans and, as such, they are an attractive option for employers with limited resources and personnel to handle benefit administration and compliance issues.

SIMPLE IRAs permit employees to make tax-deferred contributions through payroll deduction to traditional individual retirement accounts set up under the plan. In 2024, the contribution limit is $16,000 ($19,500 if age 50 or over). All account earnings are tax deferred until the plan participant begins withdrawals at retirement age. Withdrawals from a SIMPLE IRA are taxed at regular income tax rates.

SIMPLE IRAs are structured so that employee contributions go into an IRA set up under each employee’s name. That way, all money contributed to the IRA account becomes immediately vested. The employee can take the money along if he or she changes employers.

Employers are required to contribute annually to the plan either a matching contribution of up to 3% of pay or a 2% non-elective contribution for each eligible employee. Under the “non-elective” contribution formula, even if an eligible employee does not contribute to their SIMPLE IRA, that employee must still receive an employer contribution to their SIMPLE IRA equal to 2% of their compensation up to the annual limit of $330,000 for 2024.

Transfers and Withdrawals
Strict requirements apply to employee early withdrawals and transfers. Employee SIMPLE IRA accounts must be open for two years before the employee can move the money in the account or take it out. Employees who withdraw or transfer money in a SIMPLE IRA account that has been open for less than two years will face a 25% early withdrawal penalty on the amount transferred or withdrawn on top of federal income taxes.

Employer Requirements
Employers can establish a SIMPLE IRA once they meet the following requirements:

  • The plan is available to any small business, generally with fewer than 100 employees.
  • It can be established by adopting Form 5304-SIMPLE, Form 5305-SIMPLE, a SIMPLE IRA prototype, or an individually designed plan document.
  • The employer must not have any other retirement plan.
  • The employer must make contributions to the plan.
  • Employees must be permitted to make tax-deferred contributions to the plan.
  • The employee must be always 100% vested in the plan.

Plan Benefits

  • Employee contributions are tax deferred.
  • Employer contributions to employees’ SIMPLE IRAs are tax deductible.
  • Account earnings are tax deferred.
  • No annual filing requirement or discrimination testing is necessary.

Possible Disadvantages

  • Employer contributions are mandated.
  • No Roth contributions are permitted.
  • Full vesting is immediate (employee has ownership of all SIMPLE IRA money).
  • No loans are permitted.

If you are interested in exploring what type of retirement plan may be suitable for your business’s needs, be sure to reach out to your financial and tax professionals. They can be invaluable in helping you assess your retirement plan options.

Filed Under: Retirement

3 Ways to Receive Payments in QuickBooks Online

December 4, 2025 by Admin

Got customer payments coming in? QuickBooks Online has multiple ways to accept and record them.

One of the biggest challenges small businesses face is managing a steady cash flow. Keeping income ahead of expenses is a constant balancing act. QuickBooks Online can help. With easy-to-use forms and a convenient mobile app, it helps you track and deposit incoming payments with ease.

Do you ever receive instant payments for certain products or services? Ever need to record a sale on the go—both for your records and your customer’s? Or maybe you send out invoices and want to ensure payments are accurately logged once they come in. QuickBooks Online has you covered in all these scenarios. Plus, it offers automation tools that speed up the payment process—so you can get paid faster and focus on growing your business.

Let Customers Pay Online

If your business sends invoices for products or services, QuickBooks Online makes it easy to record customer payments. While you can manually enter payments, there’s a faster, more efficient option: QuickBooks Payments. This built-in merchant service lets you accept credit card and bank payments electronically—helping you get paid quicker and streamlining your cash flow.

Once QuickBooks Payments is set up in QuickBooks Online (contact us if you need help), your invoices will include integrated payment options for credit cards and electronic checks. Each invoice will feature a payment button, allowing customers to easily enter their payment information. You’ll be able to track when an invoice is viewed, paid, and deposited. Simply open your list of invoices and click on one to view its details. A timeline panel will slide out from the right side, showing the invoice’s history and status. Plus, you can opt to receive notifications for invoice activity.

If you prefer to record payments manually, find the unpaid invoice in your list and click the Receive Payment link at the end of the row. This opens the Receive Payment screen, where you can fill in any missing details and save. You can also find the same link on the invoice screen itself or from the Invoices page (SalesInvoices).

You can receive payments manually in QuickBooks Online from an invoice itself or from the Invoices page.

There’s no cost for setting up a pay-as-you-go account in QuickBooks Payments. There are only per-transaction fees:

●     ACH bank payments are 1%.

●     It’s 3.5% if the payment comes in through an invoice (Apple Pay, Google Pay, credit cards, etc.) or if the payments are keyed in.

●     If you swipe a card, you’ll pay 2.4%

There’s also a $0.30 fee per transaction. Transaction fees are slightly lower if you pay $20 per month. Payments that come in before 3 p.m. PT should be in your account the next business day.

Accepting Payments Through GoPayment

To take payments while you’re on the road, you’ll need a free mobile card reader from Intuit that connects to your smartphone. It supports tap, chip, and digital wallet payments. You can also manually enter card details (see above rates). To process transactions, you’ll need to download the GoPayment app, available for iOS and Android. The app lets you add product names, prices, and images to make checkout faster and easier. Multiple layers of security are in place to help protect your data during mobile transactions.

Receiving Instant Payments

Sometimes, you’ll receive payment right after delivering a product or service. In these cases, QuickBooks Online allows you to create and provide a sales receipt on the spot. Just click +New in the upper left corner, then select Sales Receipt in the Customers section. The form that opens will look similar to an invoice or estimate. Choose the customer in the upper left corner, and fill out the remaining details as you normally would. When you’re finished, click Save and send to email the receipt. You’ll have the option to preview it before sending and to print it.

The Undeposited Funds Account

The Undeposited Funds account in the QuickBooks Online Chart of Accounts

If your customer paid you on the spot with a credit card, that payment would be processed in your QuickBooks Payments merchant center. But what about a physical check? QuickBooks Online defaults to the Undeposited Funds account for sales transactions. You can change this, but we don’t recommend it. This account temporarily holds payments—typically cash and checks—that haven’t yet been deposited into your bank.

It’s a good idea to review this account regularly to ensure you’re not leaving funds languishing. Hover your mouse over the Transactions link in the toolbar and click Chart of Accounts. Scroll down until you find it, as pictured above. To combine the transactions in the Undeposited Funds account to make a bank deposit, click +New in the upper left corner and then click Bank deposit under Other. Make sure the Account in the upper left corner is set to the account where you want to deposit the funds. Click the box in front of each check you want to deposit (or Select all), then Save.

To see your deposit information, click Reports in the toolbar, then  click Deposit Detail under Sales and Customers. You’ll have to list the deposits individually on your physical deposit slip. Make sure that the slip matches what you see in QuickBooks Online.

If you need help or have questions, feel free to contact us to schedule a consultation. While the process of receiving payments isn’t overly complicated, it’s essential to ensure every payment is recorded accurately and deposited correctly into your bank accounts.

Filed Under: QuickBooks

Mastering Business Budget Forecasting: A Key to Smarter Financial Planning

November 4, 2025 by Admin

Economic growth forecast, GDP prediction or business vision to grow investment or business, increase profit or earning improvement concept, businessman look on telescope on growth chart diagram.Budget forecasting is a vital tool in the arsenal of any successful business. It enables leaders to make informed decisions, anticipate financial outcomes, allocate resources wisely, and steer the company toward long-term sustainability. Whether you’re a startup planning your first fiscal year or an established enterprise aiming for growth, mastering budget forecasting can be the difference between thriving and merely surviving.

What Is Business Budget Forecasting?
Budget forecasting is the process of estimating your business’s future financial performance based on historical data, current trends, and projected growth. Unlike a static budget, which outlines planned expenses and revenues for a specific period, a forecast is a dynamic model that evolves with changing conditions.

Forecasts can be short-term (monthly or quarterly) or long-term (annual or multi-year), and they help businesses:

  • Anticipate revenue
  • Manage expenses
  • Adjust strategies in response to market shifts
  • Secure funding or loans
  • Evaluate the feasibility of new initiatives

Key Components of a Budget Forecast
To create an effective forecast, you need a clear picture of both your income and expenses. Here are the core elements:

1. Revenue Projections
Estimate how much income your business will generate from sales or services. Use:

  • Historical sales data
  • Market trends
  • Sales pipeline analysis
  • Seasonality and economic indicators

2. Cost of Goods Sold (COGS)
Estimate the direct costs associated with producing your goods or delivering services. This helps determine gross margin.

3. Operating Expenses
Include fixed and variable costs such as:

  • Rent and utilities
  • Salaries and benefits
  • Marketing and advertising
  • Software and subscriptions
  • Professional services

4. Capital Expenditures
Plan for one-time or infrequent purchases like equipment, vehicles, or property upgrades.

5. Cash Flow and Working Capital
Factor in when money actually moves in and out, not just when it’s earned or incurred. A budget forecast should align closely with your cash flow forecast.

Steps to Create a Budget Forecast
1. Review Past Financial Performance
Start with a detailed analysis of your historical financials. Identify revenue patterns, seasonal fluctuations, and fixed vs. variable costs.

2. Set Clear Objectives
Are you aiming to grow, cut costs, expand into new markets, or maintain stability? Your goals will shape your assumptions and priorities.

3. Make Assumptions
Forecasting relies on assumptions about pricing, customer growth, market demand, inflation, and costs. Be realistic—and document these assumptions clearly.

4. Build the Forecast
Use spreadsheet software or financial forecasting tools to project revenue and expenses over your chosen time frame. Consider creating multiple scenarios:

  • Best-case scenario: Optimistic growth, strong sales
  • Worst-case scenario: Market contraction, higher costs
  • Most likely scenario: A balanced, data-driven estimate

5. Monitor and Update Regularly
Business conditions change. A good forecast isn’t static—it should be reviewed monthly or quarterly and adjusted based on performance and new data.

Tools and Software for Forecasting
Manual spreadsheets work for small businesses, but as complexity grows, consider tools like:

  • QuickBooks, Xero – For basic budgeting and tracking
  • Float, Fathom, LivePlan – For forecasting and cash flow planning
  • Excel with custom templates – For more control and customization

Common Forecasting Mistakes to Avoid

  • Overestimating revenue: Be conservative and base estimates on solid data.
  • Underestimating expenses: Don’t forget hidden or irregular costs.
  • Ignoring market trends: Economic shifts, regulations, and competitor moves matter.
  • Failing to update: Outdated forecasts are useless. Regular reviews are essential.
  • Relying on one scenario: Always plan for contingencies.

The Strategic Value of Budget Forecasting
Beyond financial control, budget forecasting fosters strategic thinking. It encourages:

  • Data-driven decision-making
  • Agility in uncertain times
  • Improved investor confidence
  • Accountability across departments

It’s not just about numbers—it’s about being proactive, resilient, and competitive.

Final Thoughts
Budget forecasting is not a one-time task; it’s an ongoing discipline that should be baked into your business operations. By forecasting carefully, you can avoid surprises, seize opportunities, and lead with confidence.

Remember: A business without a forecast is like a ship without a compass. Chart your course, check it often, and be ready to adjust with the tides.

Filed Under: Best Business Practices

How to Save for a House While Investing for Retirement

October 2, 2025 by Admin

Real estate or property investment. Home mortgage loan rate. Saving money for retirement concept. Coin stack on international banknotes with house model on table. Business growth backgroundSaving for a house and investing for retirement are two of the biggest financial goals many people pursue—but trying to do both at the same time can feel like a balancing act. One requires upfront cash for a near-term purchase, while the other is a long-term investment in your future. How do you prioritize one without sacrificing the other?

The truth is, with the right strategy and discipline, you can save for a home while also building your retirement nest egg. Here’s how to make both goals work in tandem.

Step 1: Define Your Goals Clearly
Before you start juggling savings priorities, get specific about your targets:

  • Home goal: How much do you need for a down payment? When do you want to buy?
  • Retirement goal: How much do you want to retire with, and at what age?

Write these down and give each a timeline. This helps you stay motivated and make informed decisions about trade-offs along the way.

Step 2: Build a Budget That Reflects Both Goals
Treat both goals as line items in your budget. Your monthly income should cover:

  • Essentials (rent, utilities, groceries)
  • Minimum debt payments (if any)
  • Retirement contributions
  • Home savings contributions
  • Emergency fund (3–6 months of expenses)

If there’s not enough room to fund both goals, look for ways to cut expenses or increase income before you sacrifice your future savings.

Step 3: Start with Your Employer’s Retirement Match
If your employer offers a 401(k) match, prioritize contributing at least enough to get the full match. That’s free money—and passing it up is leaving part of your paycheck on the table.

Once you’ve captured the match, you can redirect additional funds toward your house savings.

Step 4: Open a Dedicated House Savings Account
Keep your house fund separate from your checking or emergency savings. This could be a high-yield savings account or money market account—something safe, liquid, and earning interest.

Avoid investing this money in the stock market if your goal is within the next 3–5 years. Market volatility could derail your plans just when you’re ready to buy.

Step 5: Automate Your Contributions
Set up automatic transfers for both retirement and house savings. Treat them like bills that must be paid every month. Automation removes the temptation to spend and ensures consistency.

Step 6: Consider Retirement-Friendly Ways to Fund a Home
If you’re short on a down payment but have money in retirement accounts, you may have options:

  • IRA withdrawal: First-time homebuyers can withdraw up to $10,000 from a traditional or Roth IRA without the 10% early withdrawal penalty (though you may still owe income tax on traditional IRA funds).
  • 401(k) loan: Some plans allow you to borrow against your 401(k) and pay yourself back over time, with interest. But tread carefully—if you leave your job, the loan may be due immediately.

These should be last-resort options. Withdrawing retirement funds early can hurt your long-term growth and future security.

Step 7: Reevaluate Regularly
Life changes—so should your plan. Every 6–12 months, revisit your goals, your progress, and your budget. If you get a raise, bonus, or reduce expenses, consider increasing contributions to both funds.

Also keep an eye on changes in mortgage rates, home prices, and retirement account performance.

Final Thoughts
It’s not easy to save for a house and invest for retirement at the same time—but it is possible. The key is to create a plan that honors both goals, stays flexible, and makes the best use of your financial resources.

Think of your future home as a stepping stone, and your retirement as the foundation for long-term freedom. With steady effort and smart planning, you don’t have to choose between them—you can build both, one dollar at a time.

Filed Under: Real Estate

Tired of Typing? Use Recurring Transactions In QuickBooks Online

September 4, 2025 by Admin

Close up image photography of a human hand in action with computer keyboard. Illustration image of people working too hardQuickBooks Online is good at saving you time and keystrokes. Here’s another way it helps avoid duplicate data entry.

Accounting is a repetitive process. As you prepare invoices and receipts and bills, and other sales and purchase forms, you undoubtedly grow weary of typing the same information over and over. Customer and vendor names, addresses, product and service descriptions – you practically memorize these details if you have to enter them frequently.

QuickBooks Online does that memorization for you. Once you’ve entered a detail like a customer’s shipping address or the cost of an item, you never have to supply it again. You only have to select data from lists when you’re creating a purchase order, for example.

But the site goes further. If you have to enter transactions on a regular basis that are identical or nearly identical, QuickBooks Online allows you to save them as recurring templates. When it’s time for them to go out, it gives you options for dispatching them depending on the need for any tweaking. Here’s how it works.

How Do You Make Transactions Recur?

The process is very simple. You start by creating a transaction that you’d like to repeat at intervals you specify. For example, you might send monthly invoices to some customers for lawn services. Enter the invoice details like you normally would, selecting a customer and the item or service descriptions and any other information that needs to be included.

When you’re done, click the Manage icon in the upper right, scroll down in the panel that opens on the right, and click Scheduling, then toggle on the button next to Make invoice recurring. In the Template name field, give it a descriptive name that you’ll associate with the invoice. Then click the down arrow in the field under Type.

QuickBooks Online gives you three options for managing your recurring transactions.

There are three ways you can ensure that the invoice goes out at its specified interval. They are:

● Scheduled. If you select this, your transaction will go out as scheduled with no intervention from you. Only the date will change. We urge caution with this one. Be sure you won’t want to change anything.
● Reminder. QuickBooks Online will send you a reminder ahead of the scheduled date. You can specify how many days ahead you should receive it. Then it’s up to you to make any necessary changes and send it out.
● Unscheduled. QuickBooks Online will do nothing except save your template. You can modify and use this at any time that’s appropriate.

Deal with the other Template options and scroll down to set up intervals and starting/ending dates if necessary. If you choose Unscheduled, you can save the template. For Reminder and Scheduled, though, be sure to complete the fields at the bottom of the pane before saving.

If you’re creating a Scheduled or Reminder invoice template, you’ll need to complete the fields at the bottom of the Recurring settings pane.

NOTE: These instructions are based on QuickBooks Online’s new invoice format. It’s possible that your account is still using the old format. If that’s the case, or if you’re creating another type of transaction that will recur (like a bill) you will see a link at the bottom of the form that says Make recurring. Your other options will remain the same.

How Do You Use Recurring Transactions?

When you want to modify or use a recurring transaction, click the gear icon in the upper right of the page and select Recurring transactions under Lists. A table containing all of the ones you’ve created will open. There are multiple columns in this table that provide a lot of information about each transaction. They are Template Name, Type, Txn (Transaction) Type, Interval, Previous Date, Next Date, Customer/Vendor, and Amount.

● The final column, Action, lists the options you have for each type of recurring transaction. For Unscheduled Invoices, you’ll most likely Use them, though you can also Edit them. If you set up a transaction as a Reminder, you can do the following to it:
● Edit (edit the template, not the transaction)
● Use (opens the original transaction that you can edit, save, and send)
● Duplicate (duplicate the template)
● Pause (stop sending reminders temporarily)
● Skip next date
● Delete

Your time as a business owner is valuable. Don’t waste any of it doing duplicate data entry. Creating recurring transactions in QuickBooks Online is one way of minimizing keystrokes and using the time savings to manage other elements of your business. If you have any questions about what we discussed here or are struggling with any other features in QuickBooks Online, don’t hesitate to contact us to schedule an appointment.

Filed Under: QuickBooks

Understanding Depreciation Deductions for Business Real Estate

August 7, 2025 by Admin

A sign showing an downward arrow in front of a highrise condominium or apartment. Concept of decreasing or slumping condo prices and value or a real estate bust.Depreciation is one of the most powerful tax advantages available to real estate owners. If you own commercial property or use real estate in your business, depreciation deductions can significantly reduce your taxable income over time. However, many business owners miss out on maximizing these benefits due to a lack of understanding.

Here’s a clear and practical guide to how depreciation works for business real estate and how you can use it to your financial advantage.

What Is Real Estate Depreciation?
Depreciation is the process of deducting the cost of a long-term asset over its useful life. For real estate, this means that instead of writing off the full cost of a building in the year it was purchased, you gradually deduct portions of its value each year.

Importantly, land itself does not depreciate—only the building and certain improvements do.

Depreciation Basics for Business Property

  • Depreciable assets: Buildings, structural components (roof, HVAC, plumbing), and certain improvements
  • Non-depreciable assets: Land, inventory, and personal residences
  • Depreciation method: The IRS requires the Modified Accelerated Cost Recovery System (MACRS)
  • Depreciation period:
    • Residential rental property: 27.5 years
    • Commercial property: 39 years

How to Calculate Depreciation
Let’s say you buy a commercial building for $1 million, with land valued at $200,000. Only the building portion ($800,000) is depreciable.

Annual depreciation deduction = $800,000 ÷ 39 = $20,513 per year

That’s over $20,000 per year in tax deductions—without spending another dime.

Requirements for Depreciation

To claim depreciation on a property:

  1. You must own the property (not lease it).
  2. You must use it for business or income-producing purposes.
  3. It must have a determinable useful life (expected to last more than a year).
  4. The property must be placed in service (available for use) before you can begin depreciation.

Improvements vs. Repairs

  • Repairs (e.g., fixing a leak) are usually fully deductible in the year incurred.
  • Improvements (e.g., replacing the roof or adding a new HVAC system) must be capitalized and depreciated over time.

Bonus Depreciation and Section 179

Although buildings themselves must be depreciated over decades, certain components or improvements may qualify for bonus depreciation or Section 179 expensing, allowing you to deduct more upfront.

  • Bonus Depreciation: Temporarily allows 100% immediate expensing of qualified improvements (dropping to 80% in 2023 and phasing out by 2027 under current law).
  • Section 179: Allows immediate expensing of certain improvements, such as roofs, HVACs, and alarm systems, up to a limit ($1.22 million in 2024, subject to phaseouts).

These tools can accelerate deductions and improve cash flow.

Cost Segregation: Supercharge Your Depreciation

A cost segregation study breaks your building into components (e.g., flooring, lighting, fixtures) that can be depreciated faster—over 5, 7, or 15 years instead of 39.

While the study involves a cost (usually performed by specialists), the tax savings can be substantial—especially for high-value properties.

What Happens When You Sell? Depreciation Recapture

Depreciation lowers your taxable income, but it can also increase your tax bill when you sell.

  • Depreciation recapture: When you sell the property, the IRS may “recapture” depreciation and tax it at a maximum rate of 25%.
  • That doesn’t mean depreciation isn’t worth it—far from it—but you should plan ahead with your accountant or tax advisor to manage the exit strategy.

Documentation and Compliance

To stay compliant:

  • Keep detailed records of the purchase price, improvement costs, and depreciation schedules.
  • Use IRS Form 4562 to report depreciation each year.
  • Consult a tax professional to ensure accuracy and to explore strategies like cost segregation and bonus depreciation.

Final Thoughts
Depreciation deductions can significantly lower your tax liability and free up cash for reinvestment in your business. By understanding how to apply these rules to your commercial real estate, you can build wealth more efficiently and strategically.

Remember: Real estate doesn’t just appreciate in value—it also helps you depreciate your tax burden.

Filed Under: Real Estate

  • Page 1
  • Page 2
  • Page 3
  • …
  • Page 16
  • Next Page »

Primary Sidebar

Search

Our Services

Outsourced Accounting and Bookkeeping*

CFO and Controller Services

Business and Financial Consulting

New Business Advisory

Payroll Services

QuickBooks™ Setup and Support Services

*ValueMetrik, LLC is not registered with the Arkansas State Board of Public Accountancy.

Archive

  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2025 · https://www.valuemetrik.com/blog